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24 February 2017 by Balkan Services

Walmark Stimulates Mobile Sales Through New CRM System Features

Mobile CRM App Enhancements Allow for Better Accountability and Control over Sales Teams


The leader on the Bulgarian food supplements market, Walmark, stimulates its mobile sales through addition of new features to the CRM system in use and the mobile app for taking orders used by the sales teams. The company uses MS Dynamics CRM together with a mobile app, specifically designed for its needs. The new features include setting monthly goals for the mobile sales reps by the CRM system back office and tracking the results.

 Except for mobile sales stimulation, better accountability of results is achieved through these additionally developed CRM system features. Regional managers now have the opportunity to track mobile sales teams' job and to set individual goals when needed. Through these enhancements, functionality of the system implemented in Walmark in 2011 by Balkan Services consulting company is improved. The mobile software is fully integrated with the Microsoft CRM system as well as with other products used in the company such as Outlook, MS Office, etc.

"Fulfilling our requirements regarding system enhancements was a cumbersome process, which needed individual approach by Balkan Services' consultants and a number of transitional steps in order to achieve high-performing functionality. However, our efforts got a Best-in-Class CRM rating in the Walmark Group and the option to implement the system in all company branches is being considered", said Desislava Raychinova, General Manager at Walmark Bulgaria.

More about Walmark:
Walmark Bulgaria is an official representative of Walmark in the country. The company portfolio comprises of a wide variety of products designed to maintain and improve the body's health. Walmark stands out with high-quality products (GMP standard, which is typical for medicines) and original innovative ingredients.

More about Balkan Services:
Balkan Services provides consultancy on business management apps focusing on CRM (Customer Relationship Management), ERP (Enterprise Resource Planning) and BI (Business Intelligence). The company is a certified partner of the German company LucaNet AG for its financial planning and consolidation products. Furthermore, Balkan Services offers IT support and services as well as drafting and management of European projects in the field of technologies. The company has implemented over 400 CRM, ERP and BI projects in leading companies, including: Coca-Cola Hellenic, Boni Holding, Ficosota, Unilever, Intersnack, Bozhentsi, etc.